Long Running Series
For this campaign, I tapped into the insight that audiences are bombarded with everyday notifications, but the one they truly care about is when a new season drops. Under the line “New Drama Can’t Wait”, I developed creative that primed viewers during the day, teasing upcoming drama series through contextual OOH, digital skins, and banner ads. The focus was on spotlighting the shows and talent in clean, bold layouts, avoiding overuse of graphic notifications to let character and storytelling shine whilst also connoting the shape of a phone. I also explored additional high-impact placements to mirror the urgency and anticipation of a drama-filled drop.
There were two phases to this campaign, with the design being evolved and refined for phase two.
Phase 2 - Further exploration into depth and dynamism
