Non-Stop New Campaign
"Non-Stop New" was a Disney+ brand campaign in autumn 2023, designed to highlight the continuous stream of new content, including movies, seasons, and shows. The campaign featured a scrolling mechanic with a prominent core shape in the centre that slightly popped out, creating a dynamic visual effect. This concept was implemented across multiple mediums, including OOH (out-of-home), DOOH (digital out-of-home), large-scale bespoke placements, and fly postering, ensuring broad and impactful visibility.
