Summer's Better With Disney+
This summer, Disney+ has more for you, with a bright and breezy campaign that speaks directly to adults while keeping families in mind. Showcasing the platform’s standout content for grown-ups, the campaign highlights a quality line-up across genres, all at just £4.99. Embracing the new branding and making use of the ‘+’, the work positions Disney+ as the go-to summer streaming choice, balancing irresistible entertainment with unbeatable value.
Alt explored options using bespoke copy lines related to the IP and utilising the plus as a holding device.
Leveraging the use of a hand written font to emulate the style of a postcard.
